Project Overview: E-commerce Development & Content Strategy Sweets So Good | Founder & Digital Lead
As the lead for the Sweets So Good digital presence, I managed the end-to-end development of the e-commerce platform in WordPress. My focus was on creating a seamless user journey that balanced high-quality visual storytelling with functional, gluten-free product education.
Key Management Areas:
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Platform Launch: Managed the site architecture, ensuring clear categorization for various product lines (Cookies, Breakfast Treats, Wine Pairings).
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Content Architecture: Wrote all web copy and technical product descriptions, focusing on SEO and brand voice consistency.
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Visual Asset Management: Directed and executed all product photography to ensure a professional, high-conversion storefront.
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UX/UI Oversight: Optimized the mobile and desktop experience to drive customer engagement and simplify the checkout process.
