Locker Safe: Product Packaging Design
The Strategy: Developed a high-impact packaging solution engineered to meet strict production constraints and retail price points. By utilizing a minimalist, two-color palette, I reduced printing costs while maintaining a bold, shelf-ready aesthetic designed to appeal to a younger demographic.
The Execution: I worked directly with manufacturer die-lines to ensure a precision fit for the product. The layout prioritizes legibility and brand recognition, using high-contrast typography and strategic color blocking to communicate key product features at a glance.
-
Production Optimization: Engineered a limited-color design to streamline manufacturing and lower overhead.
-
Structural Design: Successfully adapted complex layouts to fit pre-determined production die shapes.
-
Visual Hierarchy: Balanced technical information with playful, high-energy visuals to capture the target market.
