USA Lacrosse: Scalable Vector Illustration & Heat Transfer Design
The Strategy: Developed a versatile, athletic branding asset engineered for high-efficiency heat transfer production. I initially designed a high-impact, single-color "solid" version to ensure maximum versatility, then strategically expanded the artwork into a patriotic-themed variant.
The Execution: By maintaining a low-color count, I optimized the artwork for cost-effective screen-printed heat transfers without sacrificing the intricate detail of the vector illustration. This "phased design" approach allowed the brand to offer multiple product looks while utilizing the same core production parameters.
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Production Optimization: Engineered for screen-printed heat transfers, prioritizing clean separations and a low-color palette to minimize costs.
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Modular Design: Developed a scalable "base" graphic that can be adapted for different colorways.
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Technical Mastery: Delivered complex, print-ready vector artwork that retains its visual integrity across various apparel substrates.
