Project Overview: Strategic UI/UX Asset Management
Luxe Weavers | Lead Digital Designer
I spearheaded the creative direction and technical deployment of a comprehensive site-wide refresh for Luxe Weavers. This project went beyond traditional graphic design, focusing on creating a data-driven visual hierarchy that guided users through a newly implemented filtering system.
Key Management & Execution:
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Conversion-Focused Strategy: I created the "Shop by Style/Color/Room" visual cues, using high-fidelity lifestyle imagery to reduce friction in the customer journey and encourage exploration of deep-stock categories (Moroccan, Abstract, and Best Sellers).
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Stakeholder Alignment: I collaborated with the web development team to ensure all banners and UI elements aligned perfectly with the new site layout and category filters.
